Upmarket online travel agency Black Tomato has teamed up with car manufacturer Cadillac for a rich content marketing to mark the launch of the XT5 model.
The What Drives You forward campaign will feature the inspirational life stories of five individuals from around the globe.
Professionally shot videos shot in their home countries featuring the settings that have inspired them will tell their stories and watchers will be asked to interact by saying what motivates them.
Black Tomato has created individual bookable itineraries to the five locations features in the videos to encourage its audience to discover the cultures.
The individuals featured will be:
• Hafdis Jonsdottir, Fitness Entrepreneur – Reykjavik, Iceland
• Josephina Larrain Lagos, Hacienda Restorer – Yucatan, Mexico
• Colin Bell, Conservationist – Okavango Delta, Botswana
• Raya Ani, Architect – Dubai, UAE
• Tyler Jarosz , Mountain Bike Entrepreneur – Montana, US
Tom Marchant, co-founder of New York and London-based Black Tomato, said: “We’re thrilled to be collaborating with Cadillac on the ‘What Drives You Forward’ campaign.
“At Black Tomato we’re constantly focused on pushing our client’s boundaries and helping them open their eyes to new experiences.
“We’ve also learnt the importance of connecting travellers to passionate locals and influencers that have bucked the trends and have unleashed an inner confidence to do things differently, attributes which are shared by the Cadillac XT5.
“Developing the campaign with Cadillac and shooting these incredible films has allowed us to connect with fascinating individuals from across the globe, that are a source of inspiration, and help us reach our personal goals and dreams.”