A record number of airlines have either signed-up to or gone live with merchandising solutions through Amadeus in the first half of the year.
This follows a 95% year-over-year increase in airline ancillary services sold through Amadeus-connected travel agents in 2015.
A total of 17 new airlines signed-up to Amadeus’ merchandising solutions for the distribution channel and 25 went live in the first six months of 2016.
There was an 80% increase in airline ancillary services sold through the Amadeus distribution channel, primarily through the more than 30 global OTAs that are integrating Amadeus merchandising solutions.
These benefit from a seamless multi-airline merchandising flow and additional flight features that enhance the ultimate shop and compare experience for consumers, while increasing their revenues.
Egencia spearheaded into merchandising by implementing Amadeus Airline Ancillary Services earlier in the year.
“This marks the opening of a whole new space in the corporate travel arena as TMCs progressively incorporate merchandising in their offering to business travellers,” Amadeus said.
The first half of the year also the introduction of Amadeus Rich Merchandising with Etihad Airways as launch partner.
Amadeus merchandising and personalisation associate director, Pedro Espin, said: “Our Rich Merchandising portfolio adds a new string to the bow and will undoubtedly accelerate the already strong momentum airline merchandising is experiencing across all regions through our distribution channel.
“Travellers don’t just want the best price anymore, they want the best value.
“By displaying rich media across the travel agent’s booking flow, airlines can now bring consumers and travel agents up closer to the unique characteristics that define their brands and differentiate their travel offers, while ensuring they have all the information at hand in order to make the right purchasing decisions.”