China Eastern Airlines, one of the largest carriers in the world, has selected Worldpay as its primary international payments provider.
The deal saw payment acceptance rates across the airline’s growing list of 17 websites rise to more than 90% in the weeks following implementation.
It came about as China Eastern, which carriers more than 80 million passengers a year, sought a payments platform that could help grow its international and long haul business, particularly in the US, Asia, Australia and Europe.
The Worldpay solution, which will enable travellers to buy flights using locally preferred payment methods such as Alipay or PayPal, is now live across 14 of CEA’s local websites, with the final phase of Korea, Taiwan and Japan to be completed this month.
A spokesman for the airline said: “Our global vision is to provide the ever-increasing number of travellers across the world that fly with us with an exceptional service from the moment they log on to our website to the moment their flight touches down.
“The payment experience we provide online is a critical part of providing the welcome and reassurance our customers require before flying.”
Shane Happach, managing director, global e-commerce at Worldpay, added: “The rising economic power of Asia, along with increased travel to and from the region, means carriers like China Eastern Airlines are in a great place to join the elite club of globally recognised airlines.
“By helping to provide great e-commerce experiences backed up with the data and insights they need to continuously improve their services, we’re helping China Eastern Airlines to use their payments platform as a foundation to fulfil their global ambitions.”