[Infographic] Research reveals third party review websites boost consumer trust

As many as 45% of people taking escorted tours or adventure trips do not trust reviews posted on tour operator websites while 95% are likely to trust reviews on independent third party sites, according to research by StrideTravel.com.

As many as 45% of people taking escorted tours or adventure trips do not trust reviews posted on tour operator websites while 95% are likely to trust reviews on independent third party sites, according to research by StrideTravel.com.

Importance of third party sites for Trust of Online reviews