As many as 45% of people taking escorted tours or adventure trips do not trust reviews posted on tour operator websites while 95% are likely to trust reviews on independent third party sites, according to research by StrideTravel.com.
![[Infographic] Research reveals third party review websites boost consumer trust](https://travolution.com/images/cmstrav/original/c/9/c/a/4/easid-141-media-id-2225.jpg)
As many as 45% of people taking escorted tours or adventure trips do not trust reviews posted on tour operator websites while 95% are likely to trust reviews on independent third party sites, according to research by StrideTravel.com.