Airlines and travel companies are being given the option to white label or co-brand with Hotels.com and access its rates and room availability.
The Hotels.com for Partners online platform has been created by Expedia Affiliate Network (EAN) and claims to offer only accommodation options that deliver the highest conversion rates.
This is achieved through extensive and rigorous testing by the Hotels.com technical team.
Partners also gain use of easy-to-integrate tools that deliver relevant properties and a seamless booking experience from start to finish.
Johan Svanstrom, president of Hotels.com and Expedia Affiliate Network. said: “This latest collaboration between Hotels.com and EAN brings together two fast-growing, truly global players in the travel market, giving us the ability to provide an even more robust business solution to partners via our new platform.
“Our new product will give partners a high-converting, mobile ready solution, with the added benefit of access to the combined expertise and technical support from Hotels.com and EAN.”
Parand Rohani, senior manager, head of online sales development at Swiss International Air Lines, which has been trailing the initiative, said: “We are always working hard to improve our accommodation offering, and the platform offers tried and tested options that we know appeal to our customer base.”