SiteMinder unleashes Prophet to help hoteliers take guesswork out of room pricing

SiteMinder unleashes Prophet to help hoteliers take guesswork out of room pricing

Hospitality technology developer and channel manager SiteMinder has revealed the latest software designed to help hotels manage rates to maximise profits.

Prophet was launched this week at the HITEC trade show in the US, SiteMinder saying it brings hotel software into the modern age.

The market intelligence tool has been designed to be easy and quick to use by hoteliers and “takes the guesswork out of pricing hotel rooms”, according to SiteMinder.

Prophet provides continually up-to-date, aggregated market data that can be refreshed daily or live on request by hoteliers.

This allows them to analyse competitor hotels in one screen and respond to demand up to a year in advance.

A notifications feature means users receive email alerts based on pre-defined market criteria.

SiteMinder said this means its clients “can say goodbye to manual forecasting and react quicker with strategic pricing decisions”.

SiteMinder managing director Mike Ford said: “Prophet is about empowering the world’s hoteliers who know revenue management is critical but don’t have the time, budget or expertise to harness the rapidly-changing rate and market data available to them and use it to their advantage.

“Prophet purposefully breaks market rate and demand intelligence down into consumable and meaningful insights that matter, so hoteliers can optimise room rates, maximise profitability, and stay ahead of competition easily and at an affordable cost.”

SiteMinder expects Prophet to appeal small to mid-sized hotels with a free entry level version available and monthly fees charged for customers needing something more sophisticated.

Ford said Prophet “embodies SiteMinder’s design-led philosophy of allowing hotels to sign up instantly, set themselves up within minutes and enjoy the user experience”.

He added: “The simplicity of Prophet is intentional. As an industry, hoteliers have historically been exposed to clunky, slow and often unappealing software – and they’ve had no choice but to get used to that.

“It’s meant that our industry has been left behind from a software modernisation perspective. Through solutions like Prophet, SiteMinder shows that software can still serve a function effectively while looking beautiful and being a pleasure to use.

“As with the beginnings of our established products, we did want to start small with Prophet and allow our early adopters to not only be a part of the experience but to shape its future.

“It’s our belief that partnering with hotels is the only way to create truly market-leading technology, as opposed to building in isolation and hoping hotels will see its value.”

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