An on the spot booking service claiming to enable users to skip queues and obtain immediate access to their chosen attraction has been introduced.
The technology comes from in-destination activities and ticketing service Musement, which operates in more than 350 cities across 55 countries.
The company is working top tourist attractions in the world, including The Louvre Museum in Paris, the MAXXI National Museum in Rome and the Berlin TV Tower, and will expand the feature across venues worldwide in the next few months.
The platform performs real time checks on whether a venue has same day tickets.
It discovers if there is current availability and whether the chosen venue accepts e-tickets.
The new feature responds an issue identified by travel industry leaders as holding back expansion of the digital discovery and delivery of tours and activities for travellers when they arrive at their destination, according to Musement.
Once travellers are within a 500m radius of a venue they receive a pre-defined push notification in their chosen language via the Musement app. This opens an e-ticket for the event or attraction that can purchased on the spot and redeemed directly at the venue, allowing users to go straight to the front of the queue.
Musement co founder and chief executive Alessandro Petazzi said: “I am delighted that we’ve been able to address a problem that our industry has experienced globally, with an end-to-end solution that will now enable customers to take full advantage of a much slicker booking process. It’s an industry first for Musement that tackles a historical problem beleaguering a sector worth over $37 Billion in the EU alone.
“We now have the technology available to make this happen and we’d like to invite partners who wish to implement this at their venues to work with us.
“We’re happy to offer this technology to venues keen to give an enhanced experience to their visitors and are looking forward to working with both the large attractions, public or private, and smaller venues to increase user satisfaction.”