Lonely Planet puts content on Nokia mobile maps

Lonely Planet puts content on Nokia mobile maps

Press release – 19 August 2008 – Lonely PlanetNokia


In an effort to help travellers everywhere, Nokia and Lonely Planet have teamed up to distribute Lonely Planet content via Nokia Maps.


Travellers can purchase and download the city guides so that they have information at their fingertips whilst they are on the road.
 
With over 100 destinations available now, and more to come, Nokia Maps and Lonely Planet have many of the world’s most popular tourist locations covered. The Lonely Planet guides will help travellers to find great places to eat, shop and sleep, as well as describing the popular sights and nightlife for each destination.
 
“Lonely Planet is a well known brand amongst travellers and stands for adventure and editorial independence,” said Maximilian Schierstadt, head of media partnerships, Nokia context based services.


“We are very excited to offer their expert local recommendations and itineraries to our Nokia Maps consumers, which will allow Nokia to continue to innovate and enable compelling location
aware experiences.
 
Stephen Palmer, chief executive for Lonely Planet Publications, added: “This is a genuinely transformational deal, which makes Lonely Planet content available regardless of time or place.


“It will help answer all those questions which travellers frequently have on the road, such as ‘What should I explore today’, or ‘where should I go for dinner tonight?’ Together with Nokia we will help more travellers connect profoundly with their world, everyday.”
 
The downloads are available from today and cost £5.99 (€7.99).
 
Nokia Maps 2.0 uses vector maps provided by Navteq and TeleAtlas, Nokia Maps now has maps covering over 200 countries, with over 70 of them navigable. Maps can be downloaded directly to selected devices or by using the Nokia Map Loader on a PC.

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