STA Travel has signed up Affordable Car Hire to drive sales of the ancillary product.
The rental car broker has signed up to a three year approved partnership agreement with the chain, which has 50 branches in the UK.
Affordable will be rolling out in-house car hire training for STA Travel’s agency staff, alongside weekly webinars and the production of car hire guides.
Other marketing support will include a dedicated newsletter and e-shots to the customer base.
Angela Day, chief executive of Affordable Car Hire, said: “We are delighted and privileged to have been selected by STA Travel following a comprehensive review of their car hire arrangements.
“The company has been providing worldly adventures and affordable flights to students and other young people for more than 35 years and we are looking forward to supporting them by working with our international car rental supplier network to provide a range of solutions and products that fit their customer profile.”
Zoe Tasker, STA Travel’s global land product director, said: “Car hire continues to grow in importance within our overall product mix, both online and across our 240 retail stores worldwide.
“Training and support for our agents is key to the growth of our ancillary products and Affordable provide an extensive range of competitively priced car hire, flexibility and dedicated staff that will help us to continue to grow.”