Ubeeqo, a start-up that Europcar Group has a majority stake in, has announced the acquisition of Madrid-based car sharing start-up Bluemove.
Europcar described the deal as a “further step in the Group’s ambitious acquisition plan and is fully part of its strategy to become the reference for urban mobility”.
Bluemove provides access to a fleet available seven days a week, 24 hours a day, through a dedicated app.
It was first established in Spain in 2011 and has a community of 47,000 registered customers, operating in Madrid, Seville and Malaga, and will be soon launch in Barcelona and Valencia.
It has strategic agreements with private and public organisations in all cities where it operates.
Ubeeqo operates its multi modal platform in France, UK and Belgium and plans to launch in Germany with Spain following through Bluemove.
Philippe Germond, chairman of the Europcar Group Management Board, said: “We are pleased that this acquisition strengthens, with Ubeeqo, our leadership in mobility markets and allows us to attract and address new customers.
“Together, we are going to simplify customers’ lives by providing them with solutions that adapt seamlessly to their usage patterns and mobility needs.
“Only a few weeks after the acquisition of a French franchisee, Locaroise, this new operation is a further illustration of our commitment to create value for our shareholders through acquisitions and the development of new mobility services, alongside the deployment of the second phase of our Fast Lane transformation plan.”