Ryanair is to sell accommodation including hotels, hostels and villas under its own brand from October.
The airline has announced the launch of Ryanair Rooms, which will operate alongside Ryanair Car Hire on the carrier’s website and promises to offer “the lowest possible prices for customers”.
The airline works with CarTrawler on its car hire service, which launched last August, and has invited interested providers to contact it to become its official accommodation partner.
An existing exclusive deal with booking.com, which has been live since 2009, will end in September although the firm could throw its hat into the ring to power Ryanair Rooms.
Chief marketing officer Kenny Jacobs said: “Ryanair’s low fares revolutionised air travel for Europe’s passengers – now with Ryanair Rooms, we’re going to transform booking accommodation.”
He added: “More and more customers are looking to Ryanair for products other than flights, and we see this as a natural progression towards Ryanair.com becoming the Amazon of air travel.
“It also echoes the change in demand from customers for different types of accommodation, which in turn will be reflected by the varied range Ryanair Rooms will offer – from five-star hotel rooms to independent homestay.
“We look forward to receiving proposals from interested partners who want to help us disrupt the travel industry once more.”