In a bid to improve customer experience eDreams Odigeo has launched Travelport-owned Mobile Travel Technologies’ (MTT) mobile messaging technology.
The online travel firm has integrated MTT’s intelligent push engine, MTT Engage, within its Android and iOS apps across multiple brands, to engage and connect with travellers at the right time in their journey.
The two companies have worked together over recent months towards the launch, which it is hoped will boost mobile engagement, mobile revenues and improve the overall travel experience for customers.
MTT Engage has been integrated across three of eDreams ODIGEO’s premier travel brands – eDreams, Go Voyages and Opodo.
The push messaging tool allows airlines and travel companies to send relevant and personalised notifications, alerts and mobile offers, in multiple languages, to better engage with customers.
EDreams ODIGEO will manage end-to-end push campaigns personalised to travellers based on their profile, their location and their stage of travel allowing them to connect with their travellers in a relevant way, throughout their journey.
Proactive, real-time notifications will keep travellers informed about their individual travel schedule, external events and travel disruptions or delays.
EDreams ODIGEO will also use MTT Engage to present timely ancillary offers that can lead to a higher mobile sale conversion rate.
David Moran, chief executive of MTT, said: “eDreams ODIGEO has a strong reputation in the adoption of innovative travel technologies and we are delighted that they have chosen to integrate our intelligent mobile push engine to drive further engagement with their mobile apps.
“Real-time end-traveller engagement throughout the journey is a vital component of a wider digital strategy for travel companies and we look forward to working with eDreams Odigeo to bring more communication and customer service opportunities via sophisticated mobile messaging.”
EDreams ODIGEO has also launched a free notifications feature and in-app travel guides, two new features intended to enhance the end-to-end travel experience.
Travellers will be notified of any flight delays, cancellations and diversions as well as gate announcements and baggage claim areas.
The service is available free on Android and iOS mobile devices to all customers who have booked a trip with eDreams, Opodo or Go Voyages, and have logged into the app.
The updated mobile apps will also feature complimentary travel guides once customers have booked their flights, including essential city information, restaurants, attractions, bars and nightlife, as well as romantic ideas and travel tips.
Dana Dunne, chief executive of eDreams ODIGEO, said: “We are always looking to make flying easier and enhance the customer experience through our technology.
“With a quarter of our flight bookings now made on mobile, well ahead of industry average, giving customers important and real-time notifications about their journeys and guides on their destination is a must.
“By providing services expected by travellers we’re delivering on our promise to make our mobile offering the best in the market.”