Key market data and comparative performance must be in the hands of airline decision-makers in order to drive growth and revenue, according to Amadeus.
The firm claims it is essential that airlines can benchmark their own performance against the comparable market and get an executive display of market data to make strategic decisions quickly.
As Amadeus launches its new data intelligence tool, Booking Analytics, the firm claims the benefits are clear for airlines who compare market position and performance on a daily basis, understand which channels and locations sales are coming from, and compare past versus current performance.
The tool has been developed to help airlines achieve this “competitive advantage”, allowing airlines extract new opportunities for growth from existing data from more than 600 airlines.
Pascal Clement, head of travel intelligence, Amadeus, said: “Booking Analytics puts vital information about an airline’s performance against the market in the hands of decision-makers, on demand.
“Senior executives will be kept up-to-date, even on the move, with insights on key market metrics for their airline.
“This information is displayed on a user-friendly, customisable dashboard via an Amadeus-hosted web portal application, which is accessible from anywhere. It can be viewed easily on tablet devices, with all key metrics available at a glance.
“Put very simply – this will allow executives to make strategic decisions, such as adapting pricing and marketing strategies, quickly and effectively.”
Business analysts will be able to use predefined dashboards, fully customise their display with an intuitive drag and drop capability and filter the information based on any criteria.