Thomas Cook aims for top two online position

Thomascook.com is aiming for 100% revenue growth this financial year to achieve its target of breaking into the top two travel sites.


The site, currently number four, has achieved 100% revenue growth in the past three financial years, which starts and ends in October, and chief executive Manny Fontenla-Novoa is confident a similar performance this year would help it break into the top two sites.


“We are number one or two in every distribution channel we are in expect online,” he said. “It’s a major focus for us [to break into the top two].”


Fontenla-Novoa said the site “is not very far behind third placed Lastminute.com” and would be breathing down the necks of Expedia and Thomson if all sites continued to grow at their existing rates.


He said the projected revenue increase would see the site “nearly hit double digit profit” this year. However, he refused to reveal details of its revenue.


Thomascook.com is currently selling 18% of the vertically integrated group’s package holidays for summer 2006.


“I get more business through Thomascook.com than I do from MyTravel, First Choice and Thomson [retail stores] put together,” he said.


In terms of hits to its website in the UK, Fontenla-Novoa said Thomascook.com has a 6% to 7% share of the market compared to market leader Expedia’s 10%.

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