Emirates extends Amadeus distribution deal

Emirates extends Amadeus distribution deal

A distribution deal between Emirates and Amadeus has been renewed.

The agreement ensures that the Dubai-based airline’s full inventory of fares and flights is made available to Amadeus-connected travel agencies and travellers.

The two companies are exploring opportunities relating to the introduction of new merchandising capabilities including ancillary services and fare families, according to Amadeus.

Renewal of the full content agreement comes shortly after Emirates was named the most valuable airline brand according to the 2016 Brand Finance Global 500 report.

Amadeus distribution marketing vice president, Decius Valmorbida, said: “Travellers are seeking the ability to compare airline offers in a transparent way through the channel of their choosing.

“By continuing its partnership with Amadeus, Emirates is ensuring its high-service proposition is available to travellers right across the globe.

“We look forward to continuing our discussions to see how advanced merchandising techniques can support the evolution of Emirates’ commercial strategy.”

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