Avis Car Rental has launched an interactive tool allowing users to discover alternative locations drivable from their holiday destination.
Designed to inspire travellers to explore new places, Avis Untrending offers recommendations based on Avis travel data and an ‘Untrending’ rating, which measures the number of hashtags on social media.
Avis has also released research to coincide with the new feature.
The survey of 2,000 people found that only 2% of Britons like to step out of their comfort zone when on holiday and more than a third have an ‘unfulfilled travel dream’.
Brits also go for the same type of holiday and location – 17% opt for a totally fresh destination sometimes.
Nina Bell, Avis Budget Group managing director for the northern EMEA region, said: “Our online Avis Untrending tool was launched as a means of inspiration for travellers to venture out of their comfort zone.
“We want to open people’s eyes to the fact that there are many places to discover just a short drive from their chosen destination.
“Our data shows that a third of people admit they’d enjoy themselves more if they stumbled across something new, which is why we are encouraging them to unlock the world and visit places they hadn’t previously considered.”
Avis’ top ten untrending places and score
1 – Alcudia Old Town, Spain: 0.003
2 – Val D’Elsa, Italy: 0.004
3 – Bucks County, US: 0.004
4 – Montigny-Le-Tilleul, Belgium: 0.008
5 – Bohulsan, Sweden: 0.009
6 – Syracuse, Italy: 0.013
7 – Koge, Denmark: 0.014
8 – Imanpa, Australia: 0.018
9 – Mont-Saint-Hilaire: Canada: 0.032
10 – Santa Eularia Des Riu, Spain: 0.034