Egypt has slipped to thirtieth place in Icelolly.com’s top-searched destinations.
The holiday price comparison website has also seen a “dramatic” uplift in searches to Greece over the past 48 hours.
EgyptAir Flight MS804 disappeared over the Mediterranean early on Thursday.
Ross Matthews, chief marketing officer at icelolly.com, said: “Egypt has already suffered a significant fall in demand due to recent events and has slipped to 30th place in our top-searched destinations across the site.
“However, we have not yet seen a further drop in searches for Sharm-El-Sheikh or Hurghada.
“Over the last 48 hours, there has been dramatic uplift in searches to Greece, which could suggest that customers are switching to destinations they perceive to be a safer option.
“This is indicative of a wider trend we have witnessed throughout the past six months, whereby consumers are not cancelling their holiday plans in the face of troubling global events, but simply adapting them.”