Former MSC Cruises UK and Ireland managing director Claudia Baino has been named as business development vice president for the Americas by Traveltek.
She moves to the UK-based company after 30 years of industry experience with brands such as Carnival, GTA, Tourico and Lowcostbeds.
Baino has focused on technology for the online distribution of travel products in Europe and the Americas for the past decade.
She said: “I’ve known Kenny Picken, the founder of Traveltek, for over 10 years and have worked with Traveltek on a series of projects and business solutions for several travel companies during my career.
“I am delighted to be joining the company during this very exciting time of international expansion.”
She added: “A technology business solution today must offer flexibility, scalability, efficiency, speed and is key to the success of all travel companies whether a travel agency, OTA, tour operator, hotelier, airline, cruise line or transfer company.”
Traveltek global sales director, Peter Whittle, said: “I’m delighted that Claudia has agreed to join the Traveltek family.
“Her valuable multi-market travel industry knowledge, energy and drive can only help fuel our global expansion strategy.”