An almost threefold jump in hotel searches to Leicester has been seen as rank outsiders Leicester City were confirmed as winners of the Premier League.
Trivago reported a 277% surge following Leicester’s draw against Manchester United on Sunday and Tottenham’s draw against Chelsea on Monday handed the title to the 5,000-1 outsiders.
The current price of a hotel room in Leicester on Saturday – when the team receives the trophy after the final home game against Everton – is up 49% to £128 on the monthly average for May of £86.
Hotel availability on Saturday is currently just 4%, showing a high demand for hotel rooms.
Hotel searches for all future travel to Leicester have also increased by 195% in addition to the last-minute increase in travel interest.
A Trivago spokeswoman said: “With much buzz surrounding Leicester’s inconceivable Premier League victory, it is unsurprising to see a last-minute surge in hotel searches to the city.
“The average stay duration of one night suggests that fans have either managed to obtain last-minute tickets, or simply want to soak up the atmosphere and celebrate.
“The increase in travel interest for a hotel stay in the future, however, suggests that Leicester’s tourism industry may be able to experience more long-term benefits from the media exposure.”