An almost threefold jump in hotel searches to Leicester has been seen as rank outsiders Leicester City were confirmed as winners of the Premier League.
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Leicester City’s Premier League win sees hotel searches surge
An almost threefold jump in hotel searches to Leicester has been seen as rank outsiders Leicester City were confirmed as winners of the Premier League.
Trivago reported a 277% surge following Leicester’s draw against Manchester United on Sunday and Tottenham’s draw against Chelsea on Monday handed the title to the 5,000-1 outsiders.
The current price of a hotel room in Leicester on Saturday – when the team receives the trophy after the final home game against Everton – is up 49% to £128 on the monthly average for May of £86.
Hotel availability on Saturday is currently just 4%, showing a high demand for hotel rooms.
Hotel searches for all future travel to Leicester have also increased by 195% in addition to the last-minute increase in travel interest.
A Trivago spokeswoman said: “With much buzz surrounding Leicester’s inconceivable Premier League victory, it is unsurprising to see a last-minute surge in hotel searches to the city.
“The average stay duration of one night suggests that fans have either managed to obtain last-minute tickets, or simply want to soak up the atmosphere and celebrate.
“The increase in travel interest for a hotel stay in the future, however, suggests that Leicester’s tourism industry may be able to experience more long-term benefits from the media exposure.”
