Air France KLM is to introduce Travelport’s Rich Content and Branding solution.
Through the solution, participating airlines are able to fully display their brand proposition as they would on their own websites to travel buyers.
It allows them to include rich product descriptions and graphics, optional or ancillary products for sale, including fares families, and gives airlines control over how their products appear on travel agents’ screens.
In addition, the airlines can provide individual corporations and travel agencies with personalised, tailored offers, as well as inclusive fares and corporate negotiated fares, which can all be easily described and promoted.
Travelport Rich Content and Branding has 160 airlines fully implemented.
Paul Broughton, Travelport’s regional managing director for UK and Ireland, said: “We’re delighted that Air France KLM can take advantage of our innovative merchandising capabilities which are unrivalled in the industry.”