Zurich-based Germania Swiss is the latest carrier to go live with Travelport’s Rich Content and Branding merchandising technology,
The agreement means that the airline can provide personalised, tailored offers to corporations and travel agencies as well as inclusive fares and corporate negotiated fares which can be easily described and promoted.
The airline’s chief operating officer, Urs Pelizzoni, said: “Travelport’s technology is in demand in the travel industry and we have been impressed with the company’s functionality. Its offering on tailored content, for example, means we can truly personalise our offering to specific travel agencies and corporations and adds real value to our business.
“We believe that Travelport’s unrivalled merchandising capabilities will help the industry to further promote our offering and better serve the end traveller.”
Robin Ranken, Travelport’s head of airline commerce Europe, added: “We are pleased that Germania sees the value of our Rich Content and Branding solution.
“We now have approximately 160 airlines implemented which shows that the solution is making a real difference to the agency booking experience.
“We are redefining travel commerce by offering state-of-the-art new products to the travel industry and we are pleased to now offer these to Germania.”