LateRooms.com is partnering with LGBT news and lifestyle website Gay Star News for the world’s first Digital Pride festival.
The event is the world’s first interactive, online LGBT Pride and culminates in a real-world festival day in London on Saturday April 30).
The partnership will see LateRooms.com sponsor GayStarNews.com content over the spring and summer.
Digital Pride is the world’s first Pride to span the globe and is expecting 1.5 million active users in the first year.
A company spokeswoman said: “Helping make great experiences happen and bringing people together is what LateRooms.com does best, which is why we’re thrilled to be teaming up with Gay Star News for this year’s Digital Pride.
“The opportunity Digital Pride presents for the LGBT community around the globe is extraordinary, making the celebrations truly inclusive and accessible.
“In particular, we’re looking forward to festival day itself where the team will be giving the audience the chance to win some great travel experiences.”