Icelolly.com credits profit boost to customer care focus

Icelolly.com credits profit boost to customer care focus

A shift in focus to customer care has been cited by holiday price comparison website icelolly.com as the main factor behind a 10% hike in first quarter revenues.

The figure increased from £2.7 million in the first three months of 2015 to £3 million in the same period this year.

The Leeds-based business has conducted a stringent review of all advertising partners in the last two years and introduced a strict code of conduct and compliance.

Backed by Palatine Private Equity in late 2013 following a management buyout, icelolly.com said its growth was largely down to a “shift in focus to quality customer care”.

Chief executive, Andrew Latham, said: “We’ve made huge strides despite challenging market conditions. It’s fantastic that consumers are increasingly turning to icelolly.com to compare prices and save money on their holidays.

“Much of our growth has been down to positioning the customer at the heart of our business, which has seen customer satisfaction scores soar and repeat visits increase.

“We now have a network of over 25 partners who all work tirelessly to offer the best holiday deals and we will continue to strengthen these relationships as we target further growth.”

The company, which employs almost 50 staff, compares more than 100 million holiday offers from top travel companies and claims more than 20 million unique visitors to its site each year.

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