Russian carrier UTair Aviation has signed up for Amadeus’ Airline Fare Families.
The product enables airlines to brand, differentiate and upsell their travel offers through the indirect channel.
Amadeus said UTair will be able to clearly showcase the full value of each bundled fare and have greater control over how these are displayed to Amadeus connected travel agents, “at every point of sale”.
“UTair Aviation will now enjoy the complete freedom to package, brand and display its bundled fares portfolio as it would on its own website,” said Gianni Pisanello, head of airline distribution marketing at Amadeus.
UTair Aviation is the 36th airline to sign up for Amadeus Airline Fare Families, with 25 already live and fully implemented in the Amadeus travel network.