Atcore uncovers top ten reasons online bookings are abandoned [Infographic]

Travel technology company Atcore has produced an infographic detailing the top reasons travel bookings are abandoned online.

Travel technology company Atcore has produced an infographic detailing the top reasons travel bookings are abandoned online.

The infographic is a follow-up to the recently published ‘The Future of Booking’ eBook.

Atcore surveyed 1,500 people across the UK, Germany and Sweden in Q4 last year and found 67% abandoned a holiday booking.

A total of 31% of people said the site they were on was too difficult to use and a further 31% said there was too little choice.