Bangkok Airways signs up to Travelport’s Rich Content and Branding

Bangkok Airways is to use Travelport’s Rich Content and Branding merchandising solution to communicate its brand and offerings to travel agents.

Bangkok Airways is to use Travelport’s Rich Content and Branding merchandising solution to communicate its brand and offerings to travel agents.

The technology enable airlines to display and market their fares, ancillaries and brand proposition to agents as they would on their own websites.

This provides carriers with greater control on how their content is visually presented.

The latest enhancement of Rich Content and Branding allows airlines to deliver tailored offerings to specific agencies in targeted geographic regions, by their Iata numbers or by other identifiable attributes.

Bangkok Airways joins more than 150 airlines using Rich Content and Branding as part of an extended content deal with the travel technology company.

The airline’s marketing vice president, Prote Setsuwan, said: “Travelport’s Rich Content and Branding brings our brand to life through its rich merchandising capabilities.

“We are particularly excited about the new functionality of being able to send tailored messaging and special offers to specific agency groups, increasing the opportunity for agents to upsell and grow our business.”

Travelport vice president, Asia Pacific and global sales strategy, air commerce, Damian Hickey, added: “Bangkok Airways has been a valued partner of Travelport for many years, and we are delighted to offer Travelport’s innovative merchandising solutions to drive their engagement with the travel agency community.”