Etihad renews Amadeus rich content deal

Amadeus’ expanded rich content capabilities will allow Etihad Airways to display product and ancillary services images.

Amadeus’ expanded rich content capabilities will allow Etihad Airways to display product and ancillary services images.

The enhancement comes as part of a renewed full content distribution deal between the technology company and the UAE carrier.

It will enable travellers to see the airline’s services, such as exit row seating, when booking through travel agents.

Etihad Airways chief commercial officer, Peter Baumgartner, said: “Rich content showcases our innovative spirit and careful attention to detail. We know that agents will notice the difference and will be able to sell our award winning product well informed and with confidence if they are able to ‘look before they book’.

“This visual enhancement adds an additional layer in our long-standing partnership with Amadeus that enables us to reach corporate and leisure travellers all over the world with additional information, services and benefits.”

Decius Valmorbida, vice president of distribution marketing at Amadeus, added: “Today’s travellers are looking for consistency, transparency and choice.

“Through this partnership, Etihad Airways is extending its guest experience to travellers worldwide by providing them comprehensive access to its product offering anytime, anywhere, anyhow.

“Amadeus rich content enhanced capabilities bring airline differentiation and branding to a new level. Through our dynamic ancillary services catalogue, Etihad Airways is now able to convey the uniqueness of its ancillary services offering to travellers and travel agents across the world’s largest travel network.”