Webcredible, the user experience consultancy, today announced its appointment by luxury long-haul tour operator, Kuoni as its usability partner following a five-way competitive pitch.
The first task of the partnership has been for Webcredible to test, analyse and suggest changes to the usability and experience of its redesigned homepage, followed by the user journeys through the website.
Following the successful launch of the redesigned homepage in May, which focuses more on types of holidays and the customer experience rather than just destinations, Kuoni has seen conversions improve by up to 30 per cent.
The designs were tested by Webcredible before work was then carried out on the user journeys through the site.
Over the course of this initial project, Webcredible carried out usability testing on various designs before the homepage went live. Following this, an expert review of the browsing functionality and wireframe testing was carried out and communicated to Kuoni, changes were then implemented and a second round of usability testing took place on the user journeys through the site.
Matt Rooke, e-commerce director at Kuoni comments: “After the success of the new homepage, it was the logical next step to make further improvements to the user journeys through the site. However, it was crucial that the new site was rigorously tested before launch to ensure the best possible user experience to help increase sales in our target markets.
“Webcredible’s expertise in this area and wealth of experience within the travel sector, made it the ideal choice to carry out this testing and as our usability partner.”
Trenton Moss, director at Webcredible comments, “In such a highly competitive market as online travel, usability and the best possible customer experience are crucial components to maximising sales and Kuoni understands the importance of this to its ongoing business.
“We are delighted to be working with Kuoni and this partnership is testament to our proficiency when it comes to usability in the travel sector.”