Sabre announces Premier Inn and Air Berlin tie-ups

Sabre and Premier Inn have entered into a strategic technology agreement while Air Berlin has launched the tech giant’s Branded Fares product.

Sabre and Premier Inn have entered into a strategic technology agreement while Air Berlin has launched the tech giant’s Branded Fares product.

Premier Inn will move its hotels in the Middle East, India and Southeast Asia to Sabre’s SynXis Central Reservation and SynXis Booking Engine solutions.

The hotel brand had previously announced ambitious growth plans to increase its international presence with further developments in the pipeline and a target for 50 international hotels by 2020.

“Sabre’s continual technology investments, ability to scale quickly for a growing business and expertise in global markets make them the right partner for us,” said Trevor Woollard, head of information systems of Premier Inn International.

Sabre aims to help the brand capture more bookings through its direct channels as well as leverage the power of third party distribution channels via the Sabre travel marketplace, OTAs and other online channels.

Meanwhile Air Berlin has launched Sabre’s Branded Fares, allowing airlines to market and sell their tailor-made product brands through Sabre’s leading travel marketplace.

This follows last year’s launch of Air Berlin’s ancillary services, including prepaid seats, meals, unaccompanied minors and prepaid baggage in the Sabre GDS.

Harald Eisenaecher, senior vice president, Sabre Travel Network, Europe, Middle East and Africa, said: “Air Berlin has a clear customer-first growth strategy, and we have been working with them to identify new and exciting ways to make the traveller experience a seamless and more personalised one across all their sales channels.