Powerful hospitality technology solutions to the European hotel industry are to be provided by Sabre in a deal with distribution services provider Quality Reservations.
They plan to be mutually supportive to advance online distribution in the multi-facetted European hotel market.
Sabre will provide QR with its SynXis central reservations solution. In addition, QR will adopt Sabre’s SynXis enterprise platform to power all relevant distribution channels with integration to revenue management and property management systems.
Sabre Hospitality Solutions president, Alex Alt, said: “QR’s commitment to leveraging the most advanced technology solutions from Sabre for its partner hotels will help drive profitability and maximise yield.
“Through our continued innovation and investment, Sabre has built an unrivalled and scalable platform of hospitality solutions and will provide QR a world-class technology effectiveness.”
QR managing director, Carolin Brauer, said: “Sabre provides high-performing reservation technology, QR has the market know-how and hotel expertise for the European market.
“We look forward to working together to serve hotel customers and expand our presence in key European countries.
“Our strategic consulting will ensure that each hotel is able to exploit the system’s potential to its fullest and generate more online revenue.
“We therefore consider ourselves very well-positioned for our expansion course. It is our goal to increase the number of our partner hotels in major European locations to 1,200 by 2020.”