Consumer-facing European websites for Norwegian Cruise Line have been revamped with a new user-friendly responsive design.
The aim is to improve the customer experience while “aiding customers’ booking journey”.
The new design will provide better visibility for those using mobile devices and tablets together with quicker loading times regardless of the device used.
Norwegian has also refreshed its European e-newsletters for customers and agents providing news and offers.
Christian Boell, the line’s EMEA managing director, said: “We know that more and more people are using mobile devices to research and book their holidays than ever before and that this is only set to rise.
“It is therefore important for us to make sure that the experience of visiting our website on all devices is always the same high quality, so that our customers can access the information that they want when they want.
“The responsiveness of our improved website directly addresses this and will mean that anyone anywhere can research, book or prepare for their cruise holiday with Norwegian.
“We have also looked at the way that our website flows and the changes we have made regarding the booking journey mean that anyone visiting our website can now transition from page to page seamlessly.”