Kuoni redesign sees Tripadvisor reviews added to site

Long haul tour operator Kuoni has unveiled the second phase of the overhaul of its website, including the implementation of Tripadvisor reviews for the first time.

The operator made a radical change to its homepage in June, including a new navigation system based on experience rather than destination.

All hotels properties on the kuoni.co.uk site will now feature Tripadvisor reviews – similar to existing white label deals with the Expedia-owned review site, such as Hayes & Jarvis – as well as functionality to allow users to post their own reviews.

Other structural changes to the Kuoni site include the addition of new editorial content and temperature charts.

The latest alterations mark the next stage of a major redesign of the site by its long-standing design agency, Fortune Cookie.

Matt Rooke, e-business director at Kuoni UK, told Travolution: “All the enhancements have been based around the usability testing we have undertaken with Webcredible over the last few months and I’m looking forward to reporting some positive results after a couple of months.”

Webcredible was appointed by Kuoni, following a five-way pitch, to perform usability tests in conjunction with Fortune Cookie.

Elinor Hardman, head of experience architecture at Fortune Cookie, said: “The aim of the site re-fresh is to develop more powerful customer experiences by bringing information that enables customers to make faster purchasing decisions to the forefront.

“Pages deeper within the site now share the more experiential feel that we recently implemented on the homepage and we hope this will take Kuoni’s customers to the point of buying even sooner.”

In addition to Kuoni and Hayes & Jarvis, Tripadvisor has other major white label content deals with lastminute.com, Thomson and Sky Travel.

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