InterContinental Hotels Group has developed an app targeted at its young guests to help them explore the destination they are visiting.
The Planet Trekkers mobile app will help 6-12-year-olds learn about where they are going to visit before, during and after they travel.
The app has been created in partnership with National Geographic Kids and is based on a treasure hunt style game and challenges children to discover indigenous wildlife, take part in local adventures, and taste native dishes.
It focuses on four categories – Natural Discoveries; Active Pursuits; Local Culture and New Flavours and allows children to upload photos and details from their adventures.
Simon Scoot, vice president global brands, InterContinental Hotels & Resorts said: “The InterContinental brand is dedicated to providing enriching and authentic experiences to our guests, however big or small, and the launch of the new Planet Trekkers app in partnership with National Geographic Kids, helps us to do this.
“At IHG we continuously gather insights from our guests, which enables us to research and develop new ways of engaging with them throughout their travels. With a wealth of exciting geographical and cultural content at their fingertips, the Planet Trekkers app will spark a real sense of excitement amongst young travellers and allow the whole family to fully engage with their travel destination.”
Charlie Attenborough, managing director, National Geographic Partners, added: “We are thrilled to partner with InterContinental Hotels & Resorts in the development of the Planet Trekkers app.
“National Geographic is committed to inspiring, educating and celebrating young people, because they are the leaders who will protect our planet in the future and this new partnership helps us in our mission of teaching kids about the planet and empowering them to succeed.”
The app is part of the Planet Trekkers family programme, a club of tailored services, cuisine and activities specifically created for families.