Dutch online travel company Travix has partnered with Amadeus to offer its Fare Families product.
Fare Families packages booking classes, fares and services into branded products.
Chief executive of Travix, which has a portfolio if 35 websites, John Mangelaars, said: “For us, Fare Families is not just a feature we are adding, this is at the heart of our strategy.
“An OTA’s role in the travel ecosystem is to highlight all of the efforts the airlines are making to improve and personalise the travel experience and we are excited to be working with Amadeus to be at the forefront of this.
“We believe that Fare Families open new relationship opportunities with our airlines partners, and this will benefit our customers.”
Sébastien Gibergues, head of leisure online and travel media at Amadeus, added: “Last year we saw an incredible growth in the amount of OTAs interested in Fare Families and we’re seeing more and more airlines interested in creating and sharing this kind of content.
“We think 2016 will be the year where personalised flight booking becomes mainstream.”
Amadeus is currently distributing Fare Families for 23 airlines through the GDS, and 12 more are under implementation.