Travelocity UK to integrate Tripadvisor content

Lastminute.com is to extend its new relationship with Tripadvisor for user reviews of hotels onto the Travelocity UK website.


The Sabre-owned online travel agency confirmed last week that it would be using a white label version of Tripadvisor to provide extensive hotel review facilities on its website in the short term while a system of its own is developed.


The surprise move came four months after officials confirmed that a review system would be installed on the lastminute.com site.


It was widely expected at the time that Sabre-Travelocity’s IgoUgo user review platform would be used.


A lastminute.com spokesman said: “Tripadvisor will be implemented on travelocity.co.uk, again, as an interim measure before our own alternative is launched.”


However, reviews from the Expedia-owned Tripadvisor will not be implemented on the Medhotels brand or any other lastminute.com-run site.


The Travelocity.co.uk brand is administered out of the UK under the lastminute.com umbrella of travel websites.

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