Scandinavian carrier SAS has signed up to Travelport’s rich content airfare merchandising platform.
The deal will enable the flag carrier for Sweden, Norway and Denmark to sell its full range of fares and ancillaries through third party agents.
Recent enhancements to the merchandising technology allow airlines to communicate targeted messages and tailored offers to specific travel agents or markets.
For agents, this means they can more easily search and book the right fares and ancillaries for their customers as well as access relevant offers and marketing promotions.
Airline branded fares and ancillaries, like paid meals and bags, are fully bookable via Travelport Smartpoint, the point of sale technology for travel agencies as well as via Travelport’s Universal API.
Tobias Jönsson, vice president revenue management at SAS, said: “We are always looking for opportunities to improve the presentation of our offering and assist travel agencies in providing an enhanced service to the travellers.
“Additionally, we are pleased to offer more ancillary options to agencies worldwide and broaden our offering to meet customer needs even better.”
Robin Ranken, Travelport head of airline services Europe, said: “We are delighted that SAS has recognised the importance of our Travel Commerce Platform, and the merchandising suite it offers.
“All travel agents booking SAS content via Travelport will now be able to search and book all relevant ancillary services easily and efficiently.
“We are also pleased that SAS has seen the value of our Rich Content and Branding solution, which is unrivalled in the industry – we now have over 140 airlines implemented meaning it really is making a difference to the agency booking experience.”