The AccorHotels.com distribution platform is to be promoted to consumers in the French hotel giant’s first UK TV advertising push.
The campaign highlights the simplicity of its online booking process with the strapline, ‘Feel welcome from the first click’, and is set to a track called No Time To Lose.
A 20-second film for TV and a 30-second version for digital have been created.
The advert will air on ITV during Emmerdale, The Jonathan Ross Show and Beowulf.
It will also feature on Channel 4, Sky, ITV Digital and Channel 4 Digital during the month.
AccorHotels has 9,500 employees and around 200 hotels in the UK across brands including ibis, Mercure, Novotel, Sofitel and Pullman.
Sales and distribution vice presient, Chris Roe, said: “AccorHotels.com is already the leading online hotel booking platform in several markets including France and Germany, but it doesn’t have the same level of awareness in the UK.
“This campaign will help to define us in the UK market. People know our hotels and our brands but this campaign will introduce consumers to AccorHotels.com as a booking platform for the first time.”
The ad is available to view at accorhotels.com and is embedded below.