TTE 2016: Agentivity research finds data strengthens agency and supplier relations

TTE 2016: Agentivity research finds data strengthens agency and supplier relations

Technology provider Agentivity is launching a white paper discussing how data can impact agency and supplier relations at Travel Technology Europe 2016.

“Strengthening agency and supplier relationships through the effective application of data” is Agentivity’s inaugural research paper.

Using data collated over a year, Agentivity has analysed more than three million travel agent bookings to identify opportunities to strengthen the relationships between agency and supplier.

Key findings of the paper include:

• 80% of UK bookings with itinerary changes are never ticketed
• On average 1.6 additional changes are made per airline booking
• 16% of UK mobile numbers are captured at the time of booking

The research paper also studies the average number of cancellations per booking, the number of amendments to a booking, pre and post ticketing and the time taken by agents to make these changes.

Agentivity claims such data is invaluable to agent when negotiating with suppliers.

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