Baggage delivery service Luggage Mule has criticised cruise lines for their “resistance” in offering the product to customers.
Managing director Jordan Makin said he had been surprised by cruise lines’ “steadfastly resistance” to offering the service direct to customers.
His comments come as the service was extended to cover a further five ports of call, bringing the total number of ports covered by Luggage Mule to 12.
In the past year 500 bags have been delivered to cruise cabins, and Luggage Mules has reported increased demand from cruise specialist agents such as Cruise.co.uk.
Makin said: “I have been amazed at how resistant the cruise lines have been to including this service into the price of its higher cabin types.”
“Cruise lines have repeatedly told me that their sector is too price sensitive to be able to add a £90 ‘Home to Cabin and return’ luggage delivery service into a £3,000 cabin price.
“Personally I question this and think the cruise lines need to focus more on added value and less on price.”
He claimed cruise agents were using the service as a way to avoid discounting.
Luggage Mule’s service is now available to the following ports: Southampton, Aberdeen, Ayr, Dundee, Dover, Liverpool, Newcastle, Newport, Plymouth, Sunderland, Swansea and Barcelona.