Flybe launches desktop Departure Board

Press release – 4 August 2008 – Skinkers-Flybe Skinkers and Flybe, Europe’s largest and most successful regional airline, today announced a true innovation in customer interaction with the launch of Departure Board, a direct-to-desktop ‘push’ communication channel. The technology, supplied by Skinkers, is used to push content such as flight information, offers and promotions to…

Press release – 4 August 2008 – Skinkers–Flybe

Skinkers and Flybe, Europe’s largest and most successful regional airline, today announced a true innovation in customer interaction with the launch of Departure Board, a direct-to-desktop ‘push’ communication channel.

The technology, supplied by Skinkers, is used to push content such as flight information, offers and promotions to customers’ desktops, bypassing normal email channels and delivering a high impact message.

Offers and promotions can now be rapidly placed in front of customers allowing them to benefit from last minute deals and ensuring a high take-up of offers and increased incremental revenue for Flybe.

Customers opt into the service by downloading the lightweight Skinker application onto their desktop from the Flybe website – flybe.com/alertdownload. Once installed, the customer is kept informed of offers and promotions related to the purpose and departing locations they have set preferences for.

Flybe’s digital marketing manager, Neil Simpkin, said:  “Departure Board is an innovative way for us to keep our customers informed in real time about relevant offers, in a visible and engaging format.

“The Departure Board will only appear when there is pertinent information for a customer’s specified purpose, information we expect will encourage them to book another value for money business or leisure flight with Flybe.”

David Long, chief executive of Skinkers, commented: “Unlike email our push technology is an effective way of communicating with customers, it offers an exciting and innovative way to deliver messages with visibility and impact. Customers who download a desktop application are giving the brand permission to engage them directly which is very valuable for both parties.”