Escape weather and financial climates with launch of

Escape weather and financial climates with launch of

Press release – 25 July 2008 –

For those looking to make their holiday getaway hassle free, taking advantage of the best deals during our tough British summer, new site offers every customer personal guidance comparing the widest choice of holiday essentials all under one new umbrella or hopefully sunshade – site. is the new home for four previously separate holiday essential websites (,,, and will be extending its online portfolio to include flights, theatre and theme park breaks to name a few. has the widest choice of offers comparing over 200 airport hotels and over 160 airport car parks across all 26 UK airports and gives customers easy access to the very best deals for car-hire and airport lounges in more than 6,000 locations worldwide.

Tim Hagger, managing director, said:  “ is not just another comparison site. The key difference is that we offer guidance as well as the best choice. does not leave the customer to search through a database or online brochure of information nor does it just list 100s of prices linking to different sites.

“Our information is organised and rated according to product services and customer need alongside a wealth of honest reviews that are shown whether good and bad.” has been designed to treat customers to a quicker, no nonsense experience. The new website incorporates an “At a Glance” page with google maps to offer a smart way to benchmark products before continuing onto one of the simplest compare and book processes online.

Hagger continues: “We’ve developed to do the hard work so the customer doesn’t have to. Our ‘gosimply’ rating offers an accurate overview of a products benefits and pitfalls allowing customers to quickly compare and decide which product is suitable for them without the need to scroll through pages of information.

“We also compare credit card charges that are nearly always overlooked or hidden in some manner. To us it’s just common sense.

“A monthly gosimply award highlights the very best products, recognising good practice and excellence in their field. All products are backed by a simple price promise that means our customers can go on holiday confident they have been guaranteed the best deal available on the market.”

The redesign has resulted in a quicker, easier to use site, with the emphasis on usability, accessibility and the customers’ need for a trustworthy guide for accurate information, transparent pricing and honest reviews when booking online.

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