A website dedicated to partying overseas is the latest development from the Rough Guides stable and is being hailed as a major new strand to its online presence.
The World Party website will be contained within the main Rough Guides website and feature in-depth guides to various global events, links to local sites, competitions and user polls.
Rough Guides is hoping to also tap into the growing trend for consumer feedback through a series of discussion boards.
Rough Guides’ director of publishing Martin Dunford, said “We wanted to create a site that would firstly tell people about each festival, with photos and lots of background and practical detail, and of course be fully searchable.
“You might want to know what’s on in Southeast Asia in March. Or what’s happening through the year in France, the USA or Australia.
Users will be able to search for events by date, type, location or a list of the Top 40 chosen by visitors to the site.
Meanwhile the site has won the backing of tourist authorities in New Orleans, which is currently hosting its first Mardi Gras since Hurricane Katrina in the summer of 2005.
Jody Hanson, from the Louisiana Office of Tourism and New Orleans Visitors Bureau in the UK, said “This site will prove a real boon to all travellers and we’re particularly excited about the timing of the launch.
“This year’s Mardi Gras has bounced right back from Hurricane Katrina and the 2007 events will be huge!”
The launch of the website coincides with the recent publication of the Rough Guides World Party book.