P&O Cruises unveils new site

P&O Cruises has relaunched its main website with a raft of new features aimed at consumers looking to book direct with the cruise line operator.

The new site will also feature a weighty destination content portfolio of over 200 ports in 80 countries as well as live pricing and availability.

New navigational tools such as ‘recently viewed cruises’ – to give users the opportunity to return to the last three cruise products they viewed – have also been included for the first time.

Traditional cruise site functionality such as electronic brochures, webcams and virtual tours of ships are also included alongside a personalised brochure system.

P&O will continue to offer customers a 5% discount for bookings via its website as part of the relaunch programme.

Head of brand marketing for P&O Cruises, Philip Price said: “Our website is increasingly the first port of call for people planning and researching a cruise holiday.

“With the rise in travel-related online activity it is essential that visitors find browsing and navigating our site as simple but informative as possible.”

This website uses cookies to ensure you get the best experience. Learn more