Kuoni redesign to extend to main site

Kuoni is to unveil the second phase of a major overhaul of its web user experience following the low-key but hugely successful launch of a new homepage.


The luxury long-haul tour operator introduced radical new search functionality into its homepage in May, using travel ‘types’ and the customer experience, rather than destination, as the main entry route into Kuoni’s portfolio of products.


The themes and design of the homepage, created by digital agency Fortune Cookie, will now be extended into the main site on new landing pages in the coming weeks.


Kuoni has seen engagement on the site improve considerably since the new homepage was launched on May 22, with conversions improving by up to 30%.


Other improvements expected to be rolled out shortly will include detailed country information and content about specific types of holidays.


E-commerce director Matt Rooke said: “It’s more about content and function with greater prominence given to video, climate charts, Kuoni recommendations and significantly enhanced filter, sort and compare features.”


The developments we have made are just the start of a long term process to re-position Kuoni as a lifestyle brand.

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