Ebookers has revealed consumer-facing research showing that Brits will continue to travel despite the economic climate, although some people are prepared to incur personal debt in order to have a break.
The findings are based on an online sample of just over 1000 people, 55% of whom said that holidays were “absolutely necessary or important” compared with 12% who consider them a luxury.
It appears that Brits are prepared to take packed lunches to work, cancel magazine subscriptions and sell unwanted goods online in order to afford a break.
However, 14% of the sample are prepared to increase overdrafts or use credit cards to pay for a holiday, with 8% prepared to take out a loan.
While more than half the sample are not prepared to change their chosen destination, operators and OTAs with a strong UK product will be pleased to know that more than a fifth of the sample are ‘more likely’ to take a UK break, with young families the most inclined to take a break close to home. Older families are least likely to consider the UK.