The relaxation of rules on internet top-level domain names has been positively met by senior officials from Tralliance.
The organisation, which administers the dot-travel, believes that having relevant domain names, which are optimised for the search engines, is becoming increasingly important as companies seek a way to stand out.
Tralliance chief executive Ed Cespedes said that although it was too early to assess the real impact of the changes, the dot-travel TLD would continue to separate it from others and make it easier for consumers to find what they are looking for.
Frederic Servieres, the dot.travel partner for the UK and Ireland, said: “Controlled expansion of top level domains is the way to organise and develop the Internet. The further categorisation of information on the Internet into verticals is needed to create a more efficient information source for today and for the future.
“With new top level domains emerging, the public will gradually be educated about the fact that the Internet is more than just dot-com.”
Icann, the Internet Corporation for Assigned Names and Numbers, voted to relax the rules yesterday meaning companies can now use any string of letters and obtain domain names based on their brands.
However, according to a BBC report the purchase of new TLDs is likely to be in the “low six figure dollars” making it costly initially.
The report also highlights strong concerns about trademark protection as well as the possibility of bidding wars for generic names.