Cheapflights relaunch UK site

Cheapflights has relaunched its flagship UK website in beta following the successful roll-out of new front and back end functionality in the US earlier this year.

The new site will be available to a limited number of UK users at first but is expected to get full exposure within a “relatively short time”.

The price comparison giant has been overhauling its technology and testing consumer-facing elements of the site for a number of months, initially in the US, where a full relaunch took place in February 2008.

The new site provides deal filters, new navigation and an increased library of travel-related content, guides and external information.

Cheapflights’ UK general manager Francesca Ecsery said: “We are fortunate to have had the benefit of our US site’s relaunch in helping us to prepare for the UK site’s roll-out.  We anticipate that our advertisers and users will embrace the full UK launch within a relatively short period.”

The relaunch marks the second major move for the company following the appointment of Chris Cuddy and its new chief executive after David Soskin stepped down to become vice-chairman earlier this year.

The company has also announced it will not be proceeding with a widely publicised “liquidity event” after a lengthy review of the financial markets.

Cuddy said: “The relaunch of the UK and US sites is the fruit of significant redesign work and heavy investment in back-end technology. This has not only enabled the relaunch of Cheapflights’ existing sites but also provides a common technology platform from which to build additional sites in Europe and further afield.”

Cheapflights is expected to launch a version of the site in another European country by the end of 2008, with Germany believed to be the most likely recipient.

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