A hotel comparison site has launched in the UK, which passes a chunk of its commission back to customers as cashback in a bid to combat “sneaky price parity agreements”.
EarnAway claims to be the first firm of its kind in the UK and aims to compete with “big names” in the online travel sector such as Trivago.
For each booking made on its site EarnAway is paid a commission for the referral, but rather than keeping the money the firm passes the majority on to its customers.
The Silicon Roundabout-based company’s site features a broad range of hotels and allows customers to compare the prices of different online travel agents including LateRooms, Agoda and Lowcostholidays.
Co-founder, Rob Berrisford, said: “We saw an opportunity to engender a sense of competition in an industry that has benefitted from a cosy relationship between hotels and online travel agents, at the expense of holidaymakers.
“We wanted to use our knowledge of the online space and the travel sector to provide real value and offer a great user experience in a market that often over-promises and under-delivers.
“Price comparison shouldn’t be about making sneaky price parity agreements to protect your margins, it should be about trying to give the best deal for people who work hard to afford their holidays.
“We’ve travelled a lot, and we always felt let down by the existing comparison sites. That’s why we’ve decided to change things.”
EarnAway has the backing of Maple Syrup Media – the parent company of cashback and loyalty platforms Quidco and Qipu in Germany.
With seed investment of £1 million, EarnAway plans to take on more staff and offer cashback in territories other than the UK.