Kuoni account won by Designate advertising and digital agency

Kuoni account won by Designate advertising and digital agency

Travel industry advertising and digital agency Designate is celebrating winning back the Kuoni account.

The announcement follows Kuoni’s shift to Grey London 18 months ago. Designate, which also works with Mark Warner, Brittany Ferries and Feefo, now describes itself as the “principle creative agency” for the luxury brand.

Designate partner Adam Hill said: “It’s a huge pleasure to work with Kuoni once more.

“We launched their first ever television advertising campaign in 2012 and have worked closely with the business over the years.

“It’s a fantastic, rich brand to work with and partnering with the business on a retained basis throughout the year means we’ll be a natural extension to the in-house team.”

Derek Jones, managing director of Kuoni, said: “We’ve always enjoyed working with Designate, so we are really looking forward to be working with them in a new capacity as a strategic and creative partner as opposed to focussing primarily on turn of year activity.

“We are delighted to be back and working with the team to develop and grow the Kuoni brand and business in the UK market.”

Designate will be working on Kuoni’s brand and creative strategy and all forthcomingcampaigns. The media business remains with MEC.

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