Hotel content translation tech provider Sumplex has added new languages offering OTAs the possibility to expand into the lucrative Chinese and Russian emerging markets.
The firm has added Russian, Cantonese and Mandarin to its hotel content catalogue.
It says this offers OTAs a simple and cost effective way to access an additional 1.5 billion people in these markets by translating content without the need or costs associated with re-writing.
The Sumplex hotel catalogue is now available in multiple languages across the globe and the company is working towards 100% worldwide language coverage within the next six months.
Sumplex chief executive, Deon Robertson, said: “Clearly Russia and China are key growth markets with a potential 1.5 billion new consumers for online travel operators.
“Our offering in these markets is a simple solution to help OTA’s drive higher conversion by selling all over the world, whilst driving down relative operating costs.
“Our two key drivers are to enable our customers to enter new international markets quickly and to appeal to the target consumers in these markets by providing high quality hotel content in their native tongues.
“Chinese and Russian consumers do not want to book hotels described in English in the same way that we would struggle with a booking described in Chinese or Russian.”
Sumplex offers online agents the ability to translate content enabling them to break into overseas markets without the additional expense of producing new content with teams of people and the costs this often involves.